Hilary Dyer Articles

Cash in on customers who are setting their sights on the best red-dot sighting solutions.

The SPX version of Mossberg’s popular 940 Pro Tactical comes with some functional upgrades and defensive-ready features.

These loads — in a variety of price points — will appeal to any shopper who uses a shotgun as their home defense firearm.

Arm your concealed carry patrons with the very best in compact, stashable pistols.

Gearing you up with Suppressors for the New Year

Customers who want to shoot longer ranges with their AR — or just increase the comfort level — will appreciate this simple upgrade.

Viktos aims to offer range gear that combines function and style. We gave it a spin to see how their rangewear delivers.

This data-driven training tool is just begging for a demo in your store — and it just might help you sell more guns while it sells itself, too.

Armasight’s CO series of night-vision clip-on devices let your customers turn their favorite traditional riflescope into a night-vision scope in seconds.

Are your customers running into problems as they’re getting set up to shoot long-range precision? Here are a few trouble spots to guide them through.

Data is hard to nail down, but these nine cartridges are classics and have been selling out for decades or, in some cases, more than a century.

These four products caught our eye at SHOT Show based on their unique designs.