SHOT Show 2023 Survival Guide

SHOT Show 2023 is upon us. Here are some tips for attendees.

SHOT Show 2023 Survival Guide

After a canceled show in 2021 due to COVID-19, SHOT Show made a big comeback in 2022, and the 2023 show is poised to be better than ever. The sheer size and scope of the show can be overwhelming, even for seasoned attendees. Here are a few tips and head’s ups that will help you make the most of your experience this year.


Badge Pickup Details

To avoid the anxiety of receiving badges in time, we will not be mailing badges to exhibitors. Instead, we are providing numerous places around Las Vegas, as early as the Wednesday before the show, to pick up your badges. Locations will not only include the Venetian Expo and Caesars Forum, but also six hotels along The Strip as well as at the airport. Continue to check for a full list of locations and times. If you have any questions regarding the registration process, please don’t hesitate to call us at 855-355-7468 or 203-270-2370, or email


Pre-Show Golf Event to Benefit Honored American Veterans Afield

Join more than 100 industry leaders for the NSSF/Honored American Veterans Afield (HAVA) Golf Classic. The pre-SHOT Show golf event will take place January 15 at Bear’s Best Las Vegas. This event sold out early, but it should be a fun-filled day of golf and camaraderie that promises to raise more than $50,000 for our industry’s veteran’s charity. 


What Is the SHOT Bridge?

We’re making it easy to travel between your favorite exhibits in The Venetian Expo and Caesars Forum with the SHOT Bridge, presented by RIA-USA. Save time walking from one exhibit hall to another. The SHOT Bridge can be accessed from the exhibit floor on The Venetian Expo Level 1 or Level 2 and connects directly to the Caesars Forum exhibit halls.


You’re Invited! All Star Jam Concert

Join us after the show on Wednesday, January 18, outside Caesars Forum next to the Great Outdoors Plaza for a concert featuring Lynyrd Skynyrd’s Johnny Van Zant, Montgomery Gentry’s Eddie Montgomery, and a special surprise guest. Concert will be free to all 2023 SHOT Show badge holders.


Find 400+ New Products

Technology drives sales, and the 2023 SHOT Show’s New Product Center, protected by USCCA, showcases the latest innovations and the smartest products at your fingertips. The New Product Center returns to The Venetian Expo and will feature more than 400 new products.


Sharpen Your Management Skills

Want to attract new shooters, manage inventory and volume, and build traffic through the slower seasons? SHOT University™ session content will cover customer communications, used firearms, new shooters, ATF/NICS, compliance, operations, marketing, workforce development and more. A la carte courses are available Tuesday, January 17-Thursday, January 19. See all the details at


LEEP Specializes in LEOs

The Law Enforcement Education Program, in partnership with Law Enforcement Technology Magazine, provides valuable insights for real-world, on-scene applications of various technology and training methods. 2023 session content includes shooting range maintenance, wound simulation, use of force, close-quarter combat, live-fire training program overviews, low-visibility situational preparedness, and much more. View course descriptions at


Good Food and Great Conversations

The 2023 SHOT Show will host two outdoor BBQ areas where you can grab lunch while meeting with other industry professionals and touch base with team members. One outdoor BBQ, sponsored by Daniel Defense, can be found on Venetian Level 2 by the SHOT Bridge, and a second outdoor BBQ can be enjoyed at Caesars Forum just off the Great Outdoors Plaza.


Update your Digital Press Kit

Exhibitors should be sure to take advantage of your Digital Press Kit and show off your products to SHOT Show media. The Digital Press Kit platform is free and easy to use. Just click on Digital Press Kit Access under the Dashboard links on your Exhibitor Dashboard. This instructional video and how-to instructions help walk you through uploading your media assets, including press releases, logos, photographs, and videos, along with your company’s profile and media contacts. Digital Press Kits reach more than 2,000 credentialed journalists attending the show, and they access the site all year long looking for products to do stories on.


Find Big Deals with SHOT Exhibitors

Big deals await on the 2023 SHOT Show exhibit floor, but you can begin previewing exhibitors and their product details in the online show planner. View company descriptions, schedule meetings and find contact information. 


NSSF: Learn from the Pros

NSSF® leads the way in supporting industry businesses. At the 2023 SHOT Show, you can meet with NSSF staff and learn how to strengthen your business. Industry experts will be on-site at the NSSF booths at both The Venetian Expo and Caesars Forum to help members develop new strategies and share insights for common roadblocks you might be facing. Interested in becoming a member? Visit



Comments on this site are submitted by users and are not endorsed by nor do they reflect the views or opinions of COLE Publishing, Inc. Comments are moderated before being posted.