Youth Shooters Are the Future of Your Business

Taking a family-friendly approach with youth guns, gear and instruction will make your business and the shooting sports stronger.

Youth Shooters Are the Future of Your Business

It wasn’t his fault. He was just a dad trying to get his son excited about shooting.

The boy was wearing hearing protection and shooting glasses — it was obvious dad was promoting safety. The gun was just too long. The length of the stock and height of the scope prevented the boy from getting a good cheek weld. He couldn’t see properly through the scope and when his finger hammered the trigger, the recoil of the .30-06 rocked him back.

“I hate this gun,” the boy...

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