Shooting Sports News: Real Avid Launches Website; SAR Partners With Shoot Point Blank

In the latest shooting sports news, Real Avid has launched a new website and SAR has teamed with Shoot Point Blank.

Shooting Sports News: Real Avid Launches Website; SAR Partners With Shoot Point Blank

SAR USA by Sarsilmaz has added Shoot Point Blank as a SAR USA authorized dealer.

“SAR USA is excited to have an excellent selection of their product line featured in all 23 locations of our newest stocking dealer partner, Shoot Point Blank,” said territory representative Dustin Garwood. "This is a wonderful partnership and will truly benefit the customers of Shoot Point Blank. The SAR USA product line is the fastest growing brand in the United States. No matter if you’re a veteran shooter or new to the sport, you should consider taking a trip to the local Shoot Point Blank location to check out the SAR USA product line."

Since 2012, Shoot Point Blank has been committed to providing a responsible and enjoyable place to shop, shoot and learn about firearms. Shoot Point Blank welcomes customers of all skill levels and backgrounds, with instruction, expertise, and an atmosphere of community.

“We couldn’t be more thrilled to have SAR USA products available at all our retail stores,” said Tom Willingham, owner of Shoot Point Blank. “At Shoot Point Blank we’re committed to treating you right every time we have the opportunity. The loyalty of our customer base and the diligence of our associates have been the keys to our success.”

Real Avid Launches Revamped Website

Real Avid has a revamped, updated website with simplified navigation to help consumers find the right tools for their gunsmithing and DIY projects quickly and easily.

Products are segregated by Gun Tools, Gun Cleaning, and Gun Type, with dropdown sub-categories that lets site visitors go directly to the tools and equipment they need and to discover items they may not have known they needed. From AR-15s, GLOCKs, 1911s, and AK’s to general rifle, pistol, and shotgun solutions, Real Avid covers all the bases. 

Real Avid has developed numerous tools specifically with the home-based firearm enthusiast in mind. Specialty tools and strategically packaged hand tools provide solutions to the common modifications, repairs, and maintenance work gun owners frequently encounter—and at prices that leave room in the shooter's budget for upgrade parts and maintenance supplies.

The new Real Avid website also includes the latest in DIY videos and information on the newest innovative products for the hands-on gun owner.

Sightron Partners With Harris Global

Sightron, one of the world’s innovative optical observation and aiming device companies, is pleased to announce they have partnered with Harris Global Marketing & Communications for all of their public relations and media needs.

“We are thrilled to have someone we can count on handling our media needs. With more than 20 years of experience and expertise handling PR for the industry’s most successful brands, we know we have the right partner in Harris Global Marketing & Communications,” said Yoshi Hamada, President of Sightron. “This is just one of the key strategic partnerships Sightron has made to elevate awareness of this great brand and products.”

Harris Global Marketing & Communications will handle the day-to-day communications with journalists, publications and editors ensuring timely assets are delivered and tight deadlines are met. Along with creating and distributing the company’s press releases, Harris will also be the point of contact for all sample product, images and information requests.

“With a long history of handling premium optics brands, I’m both excited and looking forward to being the point of contact for all the media’s needs for this great company,” said Joel Harris, Owner/CEO of Harris Global Marketing & Communications. “Sightron is one of the most innovative when it comes to long range shooting and general observation products. I look forward to representing this great brand.”

German Precision Optics Teams With JES Marketing

German Precision Optics USA has partnered with JES Marketing for the western United States. This sales region encompasses Washington, Oregon, California, Idaho, Nevada, Arizona, Utah, Montana, Wyoming, Colorado, New Mexico, Alaska and Hawaii.

“Serious western hunters demand optics that can go the distance. In side-by-side comparisons with the industry’s best-known optics, all of us hardcore hunters at JES Marketing have made our choice, GPO really is that good.” said Jim Sielicki, president. “We are proud to welcome German Precision Optics to our family of quality products. Quality, innovation and a company that stands behind its product 100 percent.”

“We are pleased to welcome JES Marketing to the GPO team,” said Mike Jensen, owner/ CEO. “Jim Sielicki, president of JES, has a lifetime of experience in the industry and leads a very strong and effective sales team. They work very closely with their clientele and provide exceptional customer service and support. We look forward to a long and beneficial relationship with this sales team.”

Founded in 1996, JES Marketing is headquartered in Arizona and handles 11 western states and Alaska and Hawaii. Each of the company sales representatives has a solid background in the shooting sports market coupled with product knowledge, aggressive sales techniques and long-term relationships. For more information JES Marketing can be reached at 15653 North Cholula Drive, Fountain Hills, AZ 85268; 602-828-0723.

Winchester Continues Support of SCTP

At a time when supporting the youth shooting sports could not be more important, Winchester continues as the official ammunition of the Scholastic Clay Target Program (SCTP) with  a strong commitment to thousands of young athletes and coaches around the country.

“Youth shooting sports participation through the SCTP has exploded over the past decade thanks to the organization's tremendous leadership and coaches and parents who are dedicated to the program,” said Matt Campbell, vice president of sales and marketing for Winchester Ammunition. “We are extremely proud to align our legendary brand with SCTP and provide extensive support that will continue to strengthen their mission.”

Led by more than 3,500 coaches, more than 18,000 young athletes compete through SCTP, which is part of the Scholastic Shooting Sports Foundation (SSSF), an educational-athletic organization that exists to introduce school-age youths to the shooting sports and to facilitate their continued involvement.

Winchester also stakes claim as the official ammunition of the SCTP International Team, which is comprised of the top 15 SCTP youth shooters across the country in the international disciplines.

Winchester worked with SCTP in 2020 to create a new discounted shotshell purchase program, available only to SCTP teams. Teams that would like to participate in future purchase programs should contact their SCTP representative or watch for upcoming announcements through SCTP communications.

Innovative Forensic DNA Updates Website

Innovative Forensic DNA LLC, an investigative genetic genealogy firm providing services to law enforcement, has relaunched a newer, faster version of its website to better serve its customers.

“Our original website had served its purpose but with our increased web traffic we realized we needed a more robust platform for our marketing,” Jennifer Moore, managing director and investigative genetic genealogist, stated. “We are confident our new system will be more responsive, faster, and scalable as we grow our company and more law enforcement agencies become aware of our unique capabilities.”

Since opening Innovative Forensic DNA in late 2019, Innovative Forensic DNA’s team has seen business increase steadily as more law enforcement agencies become aware of how investigative genetic genealogy works and the results it provides. Law enforcement agencies are finally closing cold cases at a more rapid rate than previously seen since the 1980s.

Innovative Forensic DNA works with law enforcement agencies from the submission of a case through conclusion, whether it is a violent crime, cold case, a missing person, living identification, or unidentified decedent. The nine-member team draws on years of experience in investigative genetic genealogy, legal, family and victim advocacy, and law enforcement.

“Because of our combined experience and expertise within the field of investigative genetic genealogy, we’ve seen a tremendous increase in inquiries, and over the late spring and summer we’ll be announcing the conclusion of multiple cases we have been working on,” Moore explained.

To find out how Innovative Forensic DNA can help your agency, visit their new site at


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