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Keep Customers From Eyeing Up Your Competitors

Here are four reasons why you may lose customers and what you can do about it.
Taurus TX22

TaurusTX 22 Black 22 RDS Pistol

Designed to cater to the diverse needs of shooters, the upgraded TaurusTX 22 sets a new standard for performance-driven pistols.
Highly customized CR models such as these Walther GS Ps can command a higher premium and deliver an visual impact for marketing used guns

Profiting From the Used Gun Market

Interest in relics and curios — not your average used guns — is on the rise. How do you cash in on these vintage firearms?

Must-See Competition Pistols

HSG Taser 10 High Speed Gear Holster

High Speed Gear Taser 10 Holster

High Speed Gear has announced the latest addition to its innovative Uniform line of products: the Taser 10 Holster.
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Industry News: Kimber & Bill Hicks, Liberty and Hillsdale, WarBird and USCCA

Updates from around the firearms industry: Kimber partners with Bill Hicks & Co., Liberty Ammunition teams up with Hillsdale College, WarBird Protection and USCCA become partners.
940 PRO TACTICAL Shouldered

The Best Defensive Shotgun

There are many myths surrounding the use of a shotgun for home and personal defense, perhaps the most common being that you “don’t need to aim a shotgun — just point the muzzle in the direction of the threat and pull the trigger.”
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Dry Run: Dry-Fire Training Aids

Should your shop invest in dry-fire training aids to let customers see how a handgun fits their shooting style?

Profit Big With Precision Rimfire