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A quick pistol grip swap can improve a precision rifle’s fit, feel and appeal while creating an easy at-the-counter upsell.

Charter Arms’ Walker Revolver brings eight-shot .22 LR or .22 WMR firepower to a lightweight, ultra-compact package built for easy carry.

From Black Friday to overlooked seasonal windows, this article shows how better timing can make your store promotions stand out and drive more sales.

It’s the year of the suppressor, and these five options will be hot sellers.

EOTech’s OGL-C combines visible and IR lasers with adjustable illumination to give shooters a fast, versatile aiming solution for defensive, hunting and tactical use.

We’re witnessing a transition as the elder millennials ascend to leadership roles. What does this mean for the industry, management, and this generation itself as Boomers and Gen Xers start to move out and a new generation takes over?

Shell Shock Technologies is bringing a lightweight hybrid .50 BMG case to market that cuts weight, boosts capacity and is built for high-performance long-range shooting.