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Using Facebook Groups for Shooting Sports Business e991f65cda8cad0d03a7ea8cd2674507 200602 082501

Using Facebook Groups for Your Shooting Sports Business

Your Facebook posts or ads aren't generating responses. So what is the problem? It may not be what you think.

Leupold riflescope VX 3i Burnt Bronze e991f65cda8cad0d03a7ea8cd2674507

Shooting Sports News: Smith & Wesson Rebrands; Who Doesn't Love Guns & Tacos!

In the latest shooting sports news, American Outdoor Brands prepares for its spinoff of shooting and lifestyle divisions, and Legal Heat is sponsoring the Chicago-area Guns & Tacos charity event.

Be your Own Expert Maximize Profits e991f65cda8cad0d03a7ea8cd2674507

Be Your Own Expert to Maximize Profits

Here’s some ways to use your expertise — and gain more expertise — in order to better serve your customers and make more money doing so.

2020 06 May June 2020

May June 2020

Black Hills Ammunition 65 Creedmoor e991f65cda8cad0d03a7ea8cd2674507 200530 112502

New Lines of Ammo Customers Will Be After

Get familiar with the new lines of ammunition your customers will be asking about.

Kinseys Dealer Giveaway f4159788da6a13a05c7755e7e3b29890

Kinsey’s New Dealer Giveaway and Other Hunting Retailer News

Kinsey’s new dealer giveaway; Mountain Archery Fest expands for 2020; Sig Sauer Academy Introduces “Task Force Sig” team building; Companies call on government to catch up with testing scents for CWD.

4 Questions for Marketing Plan e991f65cda8cad0d03a7ea8cd2674507 200529 112501

Ask These 4 Questions Every Year About Your Marketing Plan

Each of these areas in your marketing plan demands your careful evaluation on at least an annual basis. Don't overlook them.

PPP loan forgiveness f4159788da6a13a05c7755e7e3b29890 200528 082501

Video: How to Apply for Paycheck Protection Program Loan Forgiveness

Wendy Lang from the Archery Trade Association (ATA) explains how to apply for Paycheck Protection Program loan forgiveness in this video.

Calculating Your Marketing ROI i Stock 1156315847 tumsasedgars copy e991f65cda8cad0d03a7ea8cd2674507 200528 082502

Calculating Your Marketing ROI

Ideally, marketing should generate much more sales margin than the actual cost of the marketing. Here are proven ways to do that and see positive signs.

American Tactical Bulldog Shotgun e991f65cda8cad0d03a7ea8cd2674507 200528 112503

American Tactical Bull-Dog Shotgun

American Tactical, U.S. manufacturer and worldwide importer of firearms, ammunition and tactical equipment, introduces a new home defense shotgun.