Anschütz, the maker of premium sporting and hunting rifles based in Ulm, Germany, is opening a U.S. subsidiary, Anschütz North America, to better serve distribution and marketing needs in the United States market. No U.S. manufacturing is planned.

“The USA is a powerful market with a huge demand for Anschütz premium quality rifles,” Jochen Anschütz, president of J.G. Anschütz GmbH & Co. KG, noted. “Over the years, the continued interest from the American hunters and...