There's been some buzz on the interwebs this week on a cool video put out by precision AR-maker Primary Weapons Systems. It's a slick vid for sure, putting an attractive mom together with a studly former Marine husband and their toe-headed cool kid on a little good 'ole family backcountry plinking date.

I'm diggin' it a lot — and not just for the script and its message. But what's really cool (besides the really impactful logo PWS is using for their Modern Musket builds)...