Rifles

The SFAR is the latest addition to Ruger’s modern sporting rifle lineup.

The Black Thunder lever gun from Big Horn Armory is tailor-made for home defense.

It’s safe to say many of your customers own a 10/22. Sell them these upgrades.

If your customers are looking for ways to trick out their 10/22, check out these DIY builds full of custom parts you can stock.

Kimber's Advanced Tactical SOC II offers quite a retailer bang for the precision shooter’s bucks.

Precision rifles practically sell themselves in this market, but don’t let any leave your shop without upselling the customer some accessories.

This gun offers rimfire excellence, with an AR-style grip and all-aluminum construction.

Lightweight and versatile — a rifle for all occasions.

Customers can buy a bargain AR-15 and upgrade all the parts — or you can sell them the M&P15T II, which comes with higher-end features to start with.

Lightweight, accurate rifle is a great choice for any big-game hunting adventure.

Don’t disappoint when patrons walk through your store front door — or pay you a cyber visit — looking for the latest and greatest in tactical rifles.

Mossberg has expanded its MVP Patrol bolt-action rifle series.

Take long-range rifle shooting performance to the next level.

New rifle designed specifically for the Production Class requirements of the PRS.

Installing a red-dot sight on an AR is so simple that even new gun owners can do it themselves — but maybe don’t know that or won’t want to attempt it. You can do it for them for a tidy, quick profit.

If you don’t currently sell short barreled rifles, here’s what you need to know about how the process works.

Advanced materials and manufacturing methods produce lightweight, innovative firearms.