Precision Rifle Sales Offer Serious Upsell Potential

Precision rifles practically sell themselves in this market, but don’t let any leave your shop without upselling the customer some accessories.

Precision Rifle Sales Offer Serious Upsell Potential

I think we can thank Ruger for the Precision Rifle boom. Before the company’s RPR rifle came along in 2015, a good chassis-built, entry-level, production rifle was selling for $2,500 and up. Usually way up.

Ruger changed the game. When it was introduced, RPRs were selling for less than a grand at retail stores in my area. Better yet, the rifle could stay in the race against the big dogs. Accurate, reliable and affordable, it brought long-range shooting to the masses.


Please login or register to view Tactical Retailer articles. It's free, fast and easy!


Comments on this site are submitted by users and are not endorsed by nor do they reflect the views or opinions of COLE Publishing, Inc. Comments are moderated before being posted.