Precision Rifle Sales Offer Serious Upsell Potential

Precision rifles practically sell themselves in this market, but don’t let any leave your shop without upselling the customer some accessories.

Precision Rifle Sales Offer Serious Upsell Potential

I think we can thank Ruger for the Precision Rifle boom. Before the company’s RPR rifle came along in 2015, a good chassis-built, entry-level, production rifle was selling for $2,500 and up. Usually way up.

Ruger changed the game. When it was introduced, RPRs were selling for less than a grand at retail stores in my area. Better yet, the rifle could stay in the race against the big dogs. Accurate, reliable and affordable, it brought long-range shooting to the masses.

The...

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