With AR sales as competitive as ever, major companies are looking for ways to get those rifles across the counter, and what better way than to throw ammunition at the problem?

Today Sig announced it has named Tom Taylor its VP of sales and marketing, pulling him away from the North Haven, Connecticut-based Mossberg where he was that company's VP for sales and marketing.

W Train & Defend is personal defense ammunition designed to provide threat-stopping power without overly-taxing recoil.

Designed specifically for self defense, the Sig ammo features a proprietary SIG V-Crown jacketed hollow point for reliable expansion round after round.