Iron Valley Launches Innovative Online TV Programming for Dealers

This major distributor is shaking up the way wholesalers can serve their dealers.

Iron Valley Launches Innovative Online TV Programming for Dealers

Communication between dealers and distributors has long been a weak spot — mostly transactional, limited to an as-needed basis. You’d speak to your distributor when you needed something and that was about it. The distributor was there to get you product, and that’s the end.

But there’s no reason that has to be the end of the communication, and one wholesale distributor is upping the standard with a new form of dealer/distributor interaction. Iron Valley Supply, an...

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