Catering to First-Time Buyers

New gun owners need education and guidance to buy the right firearm and training to use it properly.

Catering to First-Time Buyers

Never before has the industry seen such a high number of first-time gun buyers, and many retailers don’t have a strategy for dealing with them in a way that meets their varied needs. Obviously, that can be a problem.

According to the National Shooting Sports Foundation, nearly 14 million Americans bought a firearm for the first time in the past two years — 8.4 million in 2020 and another 5.4 million in 2021. No matter why those people chose to do so, that’s a very...

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