A simple guide to red-dot optics and their sometimes-confusing footprints.

This compact version of a legendary optic offers all the bombproof reliability at a reduced size and weight.

Equip your customers with top-shelf nighttime optics that will give them an edge when the sun goes down.

Armasight's Steve Lemenov talks about the company, its products, the outlook for 2024 and more.

Armasight’s CO series of night-vision clip-on devices let your customers turn their favorite traditional riflescope into a night-vision scope in seconds.

The Merger XQ35 Thermal Binocular from Pulsar provides image clarity and detail in no-light situations.

For more than 30 years, Leapers has been making optics and firearms accessories, investing in technology and building a brand.

Cash in on the growing popularity of red-dot/reflex sights by stocking these models.

Stock your store shelves with riflescopes your tactical patrons can rely on when the rubber meets the road.

There’s a long-range optic for (almost) any budget, so stocking a variety of price points is a smart play.

Check out the new introductions from Sightmark, Hawke, ATN, Trijicon and Pulsar we found on the 2023 SHOW Show floor.

Hunters or tactical operators who work the graveyard shift can rely on these top-shelf night-vision optics to turn night into day.

The new Zeiss LRP S3 riflescope is available in two high-magnification models.

Trijicon VP of sales and marketing John Trull discusses how the company’s offerings go far beyond its legendary military optics.

Arm your patrons to the teeth with the best in red-dot and reflex sights.

This reflex site is designed to hold up to the toughest conditions.

With the introduction of its first FFP scope, Zeiss steps firmly into a tactical future. What’s the company doing in 2022?

Here’s a crash course in tactical precision optics. Buckle up!

Reliable tactical optics take the worry out of close encounters of the perilous kind. Check out these options.