Don’t listen to the naysayers — trade shows are still alive and thriving in the firearms industry, and they’re a great place to do a lot of business in a short amount of time.

Navigating the massive SHOT Show can be challenging, but building a plan and trying to stick with it certainly helps your business.

If you’re behind on your SHOT Show plans, don’t give up hope. There are plenty of steps you can take to make your trip a success.