Tony Arnold Articles

Use of AI in the Retail Industry

Use of AI in the Retail Industry

Many businesses are wanting to understand how they can implement real, usable AI solutions to save money, improve customer service, and gain a competitive edge. Like any new technology, there is a learning curve to understanding which AI solution is the right option and what are the use cases and risks. Before you jump in and start automating your business, there are risks to consider.

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Holiday Readiness for Your Gun Store

If you haven’t started your holiday planning yet, you’re already behind. Here’s what to expect this season.

November 05, 2021

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Successfully Retargeting Customers for Future Sales

Digital or in-person, you have customers who browse and don't buy. You should be marketing specifically to them after their browsing session.

December 08, 2020

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Calculating Your Marketing ROI

Ideally, marketing should generate much more sales margin than the actual cost of the marketing. Here are proven ways to do that and see positive signs.

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Start Preparing Now for 2020 Holiday Sales

Want to see more revenue? Use these tested tips and innovative ways to make more holiday sales and clear out inventory.

February 25, 2020

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Becoming a Media Magnet

Every business needs to be prepared for news media attention during an election year. Here are some need-to-know concepts about working with the news media.

February 01, 2020

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What We Know About Gun Shop Customers

Four basic types of shoppers come into your store. Here's how you sell to each one of them.

January 04, 2020

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Quick Holiday Marketing Tactics

Did the busy holiday season sneak up on you this year? Here are a few ideas from a Chief Marketing Officer that can help boost sales quickly during the holiday season.

November 12, 2019

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Walther Arms Adds Weight to PPQ Lineup

With its latest offering, the Q5 Match Steel Frame, Walther Arms adds some weight to its 2019 lineup and looks to a strong future.

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Reach More Customers With Direct Mail Campaigns

In this digital age, customers are exposed to an estimated 2,900 marketing messages a day. How do we, as retailers, break through with our message?

February 26, 2019