This data-driven training tool is just begging for a demo in your store — and it just might help you sell more guns while it sells itself, too.

Are your customers running into problems as they’re getting set up to shoot long-range precision? Here are a few trouble spots to guide them through.

Mossberg continues its "more gun for the money" tradition with the introduction of the long-range-ready Patriot LR Tactical.

Handgun sales are still strong, as concerned citizens continue to invest in the American dream.

The National Association of Sporting Goods Wholesalers announces its 2022 Appreciation Award and Caliber Award winners.

Whether for civilian home defense or law enforcement use, defensive shotguns are hot sellers.

Advances in shotshell technology have made the diminutive .410 a viable defensive option again.

Check out some of the newest products to hit the tactical market.

We put Mossberg’s newest tactical shotgun through its paces at Gunsite Academy.

Micro-9 pistols may be diminutive, but they pack a punch. Whether customers want them for primary or backup carry, they’ll be asking about these new models.