industry Articles

Frequent or repeat buyers are the bread and butter of your tactical business. Here's how to get more of them.

There are millions of Glocks in circulation. Make some cash by offering all those Glock owners some upgrades!

If your gun store needs more female appeal, incorporate some of these proven tips to improve sales during the holiday season.

We give an honest, hands-on review of the Remington 700 Magpul Enhanced Rifle for long-range shooters and competitors.

We give an honest, hands-on review of the Remington 700 Magpul Enhanced Rifle for long-range shooters and competitors.

Industry Day at the Range invites prospective exhibitors to register now for the 14th Industry Day at the Range prior to the start of the 2019 SHOT Show.

Industry Day at the Range invites prospective exhibitors to register now for the 14th Industry Day at the Range prior to the start of the 2019 SHOT Show.

With the sweeping changes in the Tax Cuts and Jobs Act, potential savings won’t be seen by tactical retailers until the tax bill for 2018 comes due.

Millennials are not so much entitled, as we often hear, but rather they simply expect that brands value the customer’s time. Make sure you do.

Many manufacturers and firearms dealers admit they are terrible at marketing, with one of the main points of failure usually being the complexity.

The overall process of creating a thorough business plan can help nearly any store take stock of what is working—and determine what is not.

Retailers can learn to make customers' hearts skip a beat in 2018. Improve sales — and profits — by understanding what worked in 2017.