To find the best recipe for success with your email newsletters, experiment and adjust. Commonly called A/B testing, the process of finding out what your customers respond to requires patience and time thanks to the number of variables at play.

How did Trijicon’s AccuPower 5-50x56 Extreme Long Range Riflescope stack up in our review, and how can you sell them?

Whether you’ve already registered for the 2020 Hunting Retailer Show or are still on the fence, you should know that Nashville is home to the Grand Ole Opry and much more.

Every business needs to be prepared for news media attention during an election year. Here are some need-to-know concepts about working with the news media.

Without a solid marketing plan it is difficult to collect leads, build the operation’s “brand” or increase sales. As important as traditional marketing has been in the past, digital marketing is quickly surpassing it.

If your business and sales are stuck in neutral, it could be time to put a marketing campaign into high gear.

Headed to the Hunting Retailer Show? Don’t miss the all-star lineup of speakers leading educational seminars on a variety of topics.

Beretta has invested big with its new 92X and APX pistols. Find out more about them from this range test.

As the nation’s oldest and largest firearms distributor, Sports South has gone far beyond basic dealer services. Through innovation and consistent management, this 178-year-old, fifth-generation family operation has earned a reputation as the most respected distributor in the firearms industry.

When a relationship ends, it’s usually wise to just let it end. However, some people can’t seem to do that and this story is one example of bad decisions leading to a justifiable shooting that ended in death.