10. Put Some Thought Into a Prostaff

Promotional staffs aren’t just for big, national brands. Could a local prostaff help your shop grow?


9. Interview: A New EOTech

Since EOTech’s sale to American Holoptics, a lot has changed at the company. We interviewed President Ed Schoppman and VP of Marketing John Bailey to get the scoop.


8. Protecting Your Firearm Business and the Public During a Crisis

When a pandemic, social unrest, a weather emergency or other crisis arises, does your store have a plan to maintain your inventory safely?


7. Handgun Buying Is All About Fit

Here's how to help shooters choose the right handgun.


6. Selling Micro Red-Dots to Your Concealed Carry Customers

Micro red-dot sights are all the rage these days. Here are three options you should be offering shoppers.


5. Why Your Firearms Business Needs Social Media Software

Running a host of social media pages and profiles doesn’t have to be overwhelming. A social media marketing and scheduling suite can make it easy.


4. Selling SBRs: A Process Overview

If you don’t currently sell short barreled rifles, here’s what you need to know about how the process works.


3. Reviewed: The New Taurus GX4 9MM

In a blistering hot firearms market, Taurus just dropped something new: The GX4 concealed carry 9mm.


2. How to Keep Employees From Joining the ‘Great Resignation’

In a hot job market, how do you keep your best employees from leaving you for a different company? Hint: It’s not always about money.


1. What Women Want From Gun Store Owners

More and more women are walking through your doors. What do they expect when they're shopping for a gun or other items?