EOTech takes aim at scope market

We speak with EOTech's Director of Marketing and Product Development, John Bailey, about the new direction the company is taking with rifle scopes.
EOTech takes aim at scope market

EOTech is not only a leader of modern holographic reflex sight technology, but ERIM, its founding company in the 1950s that  later formed EOTech, invented the HUD (Heads Up Display) technology. Currently, HUD-based reflex optics represents more than 50 percent of yearly total firearm optics sales. The commercial line of EOTech HWS (Holographic Weapon Sights) we know today launched in 2000.

The famed EOTech circle-dot is renowned for its speed and is regarded as the fastest...

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