Crunching the Numbers

A few simple calculations will tell you if your business is on the rise or headed for the edge of a cliff.

Crunching the Numbers

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If you’ve ever read an investment analyst’s report on a stock, you’ve probably seen references to various calculations that the writer used to justify why the company is a good or bad investment.

What you may not realize is that those same calculations can tell you a lot about your own business. These numbers — a set of simple ratios — can give you a quick snapshot of the health of your business, just like the one your doctor gets by checking your weight, blood pressure,...

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