A Tradition of Precision

Sierra’s people drive performance and keep the company at the pinnacle of accuracy.

A Tradition of Precision

Sierra Bullets has been in business for more than 70 years, establishing a tradition of precision that has sustained the brand over decades.

The company began in California in 1947 and eventually moved its operations to Missouri in 1990. There, Sierra gathers its own raw materials and designs and tests its products in an underground shooting range and bullet testing facility — the largest in the world. 

On Aug. 17, 2020, Sierra welcomed new company President Keith Enlow, a...

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