Many Tactical Retailer readers may remember that we talked about the winning proposition of pairing blockbuster movies or TV shows with gun sales. Think about the effect The Walking Dead has had on sales of ARs and even suppressors and handguns.
Well, this tie-in with popular media might translate to accessories as well — or at least Crimson Trace hopes so.
If you’ve got young kids like I do, it’s been hard to miss the heavy promotion of the latest installment of the Jurassic Park franchise. Seriously, I remember seeing the original in theaters the summer I graduated college (it even prompted me to get one of those pricey surround sound systems for my stereo and TV, remember those?), and I can’t believe how popular the latest version is. Well, cashing in on that for guns companies is a no-brainer.
From Crimson Trace:
Anyone viewing the mega blockbuster movie—Jurassic World— will notice the very prominent red laser sights on the firearms used by the InGen rangers when they encounter an escaped and deadly dinosaur. The movie’s firearms used in the dark jungle night encounter were equipped with standard Crimson Trace Rail Master (CMR-201s) laser sights and not created movie prop productions. Those specially selected movie laser sights are among the nearly 200 products manufactured by Crimson Trace.
“Early on in the Pre-Production of Universal Pictures’ Jurassic World, when the time came for us to outfit the elite InGen team with laser sighting devices to regain control of the park, only one company came to mind—Crimson Trace,” said Guillaume Delouche, the movie’s Property-Master. “Crimson Trace’s line of lasers is not only versatile, it is literally perfect for movie prop applications. We are able to fit them onto our collection of real—and stunt—firearms for an authentic tactical feel throughout every sequence.”
Crimson Trace frequently works with top Hollywood and New York prop companies and movie production crews across America. Those skilled groups are learning through firearms manufacturers, law enforcement and military units, plus from active shooters who are movie consultants, about the benefits of laser sights for firearms. As many movies are planned in detail—such as Jurassic World was—Crimson Trace is contacted about working with the prop and production company staff to determine the firearms to be used and the compatible Crimson Trace products available.
Needless to say, as more accessories like the CT laser systems appear in popular movies — this one with an all-time record U.S. opening of $208 million — the more customers will flock to stores to see if they can add them to their kit.