Federal Premium Articles

It's easy. But remember that tradition, sectional density, copper fouling and accuracy still matter!

Federal's new Custom Shop offers shooters and hunters the chance to order custom ammunition for centerfire rifles and shotguns, including TSS loads for turkeys, waterfowl and upland birds.

Are your customers chasing varmints year-round or even just in the off-season? Here's what you can sell them.

In the latest shooting sports industry news, Walther is now shipping its PPK stainless pistols and Galco is again part of the popular "Rambo" movie franchise.

In the latest shooting sports industry news, Sig Sauer has partnered with Flir for its night vision operator course and High Speed Gear announces its "Battle of the Belts" winners.

Give everything from prairie dogs to coyotes a permanent dirt nap with the precision of Federal Premium’s Varmint & Predator .224 Valkyrie, built specifically for enhanced performance at longer distances.

In the latest shooting sports industry news, FeraDyne Outdoors has a new CFO and Lipsey's adds brands from Legacy Sports International to its lineup.

In the latest shooting sports industry news, 1791 Gunleather selects Rubline Marketing and High Speed Gear contracts with H&K to provide Taco pouches.

When it comes to the latest ammunition for competition, self-defense, hunting and range work, do you know what your customers will be asking about? If not, find out what you should be talking about.

While knowing the inside scoop about steel targets can help you sell more of them, the real importance of a steel education is safety.

Shaw now offers hand-built, feature-rich, semi-custom MSRs chambered in either 6.5 Creedmoor or .308 Winchester and starting at less than a grand.

Federal Ammunition, the world’s largest sporting ammunition manufacturer, has updated its name, logo and packaging as part of a rebranding project.

We give an honest, hands-on review of the Remington 700 Magpul Enhanced Rifle for long-range shooters and competitors.