business Articles

Mc Millan Firearms ALIAS action rifle suppressor f4159788da6a13a05c7755e7e3b29890 200803 112503

McMillan Firearms: 50 Years of High Performance

McMillan Firearms has a strong reputation for manufacturing high-precision stocks but also has been involved in other ventures, including firearms manufacturing and payment systems. CEO Kelly McMillan offers his insights on the company and its future.

August 03, 2020

Customer Service means sales compromise assistance photo by NSSF e991f65cda8cad0d03a7ea8cd2674507 200728 122501

The Power of Saying "No."

Do you and your staff realize the incredible power and result that comes with saying, "No" to a customer? It's not what you think.

SIG Sauer Academy drills on upper deck e991f65cda8cad0d03a7ea8cd2674507

Appreciate Your Employees, and Tell Them

Do you tell your employees thank you, good job, and how much you appreciate them? If they're just robots to you, that's the kind of response they'll give you.

Outdoors coupons e991f65cda8cad0d03a7ea8cd2674507 200720 152502

Are You Using This Time-Tested Marketing Tactic?

Everyone is trying to save money on what they purchase, from groceries and ammunition to car washes and services. One time-tested marketing tactic — direct mail — still gets the job done and can work for you.

Black Friday in July e991f65cda8cad0d03a7ea8cd2674507

What Did You Learn During The Coronavirus Shutdown?

If you didn't take time to evaluate everything during the spring 2020 coronavirus pandemic, there's still time to do so.

Retail Store Shelves Trim Your Stock photo Clemons e991f65cda8cad0d03a7ea8cd2674507 200706 082506

Trim Underperforming Products From Your Store's Shelves

Most outdoors retailers have a "Sale!" or "Bargain!" bin to help move old merchandise. Now's the time to trim what's on the shelves and tighten up.

Mail Chimp and Constant Contact are highly recommended email newsletter vendors to use for marketing copy e991f65cda8cad0d03a7ea8cd2674507 200626 072504

Avoid Cliches With Your Newsletters, Advertising

If your marketing strategies include sending emails and newsletters, make sure that smart headlines, tight copy and a call to action are included to get results.

Hashtag Megaphone e991f65cda8cad0d03a7ea8cd2674507 200614 212501

Hashtags May be Killing Your Reach

These simple rules will help you get your Facebook business page posts in front of more people.

Business Insider Attract the Right People i Stock 458553201 Muhla1 copy e991f65cda8cad0d03a7ea8cd2674507 200609 122502

Attract the Right People to Your Facebook Page

Generating engagement with your Facebook page is a lot like dating, and it requires a clear picture of whom you’re trying to attract.

Using Facebook Groups for Shooting Sports Business e991f65cda8cad0d03a7ea8cd2674507 200602 082501

Using Facebook Groups for Your Shooting Sports Business

Your Facebook posts or ads aren't generating responses. So what is the problem? It may not be what you think.

Be your Own Expert Maximize Profits e991f65cda8cad0d03a7ea8cd2674507

Be Your Own Expert to Maximize Profits

Here’s some ways to use your expertise — and gain more expertise — in order to better serve your customers and make more money doing so.

4 Questions for Marketing Plan e991f65cda8cad0d03a7ea8cd2674507 200529 112501

Ask These 4 Questions Every Year About Your Marketing Plan

Each of these areas in your marketing plan demands your careful evaluation on at least an annual basis. Don't overlook them.

Calculating Your Marketing ROI i Stock 1156315847 tumsasedgars copy e991f65cda8cad0d03a7ea8cd2674507 200528 082502

Calculating Your Marketing ROI

Ideally, marketing should generate much more sales margin than the actual cost of the marketing. Here are proven ways to do that and see positive signs.

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Successful Financing With Funding Alternatives

For speed and a willingness to fund small businesses, even businesses in troubled industries, fast-growing but little-known FinTech financing may be an attractive option.