TruGlo Acquired by GSM Outdoors

GSM Outdoors adds to its extensive collection of outdoor brands with the acquisition of TruGlo, makers of popular sights and shooting accessories for compounds, crossbows and firearms.

TruGlo Acquired by GSM Outdoors

GSM Outdoors, a multi-brand manufacturer and technology innovator of hunting and shooting products, recently announced its most recent acquisition of TruGlo. For more than 25 years, TruGlo has been dedicated to providing their customers with a broad range of accessory items for compounds, crossbows and firearms.

Founded by competitive archer and hunter Paul LoRocco in 1993, TruGlo invented the first multicolor fiber-optic bowsight pin.

“The LoRocco family has done a tremendous job pioneering the way in fiber-optic and tritium sights while building a diverse product base for their customers in both the firearms and archery industries,” said GSM CEO Eddie Castro. “It is such an honor to continue the legacy they’ve built by adding such an iconic brand as TruGlo to our portfolio of premium outdoor products.”

Assembled in the USA, TruGlo also manufacturers the only patented, fully encapsulated tritium sight on the firearm market. Glowing bright both day and night, the TFX sights are always ready. TFX takes their award-winning Tritium + Fiber-Optic technology even further with all the features customers require: compact snag-free design, longer sight radius, and durable construction. 

“Timing really couldn’t be better,” said GSM Senior Vice President of Sales & Marketing Ben Smith. “We have a resurgence of avid outdoorsman and firearm owners spending additional time in the field or on the range, and an unprecedented amount of new firearm owners entering the market. TruGlo’s broad line of premium products really complements what GSM already has to offer, allowing us to continue to strengthen our relationships with our retailers, while simultaneously allowing the customer a better shopping experience.”

To become a dealer or have a GSM sales rep contact you, call (877) 269-8490.


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