Stories

Displaying results 307-324 of 441

The Millennial Challenge Selling Safety Glasses 190104 102508

THE MILLENIAL CHALLENGE: How to Identify This Important Market Segment

Millennials are not so much entitled, as we often hear, but rather they simply expect that brands value the customer’s time. Make sure you do.

Listen Up rifle range crowd 190104 102507

LISTEN UP TO HEAR YOUR CUSTOMER!

Listening to customers in the aisle, beside in-store displays and again at the cash register, can help to better serve them and lead to more profits.

Everyday Defense image i Stock 190104 102450

SHOOTOUT AT THE STORAGE SHED: CONCEALED PERMIT HOLDER LIVES TO TELL

A visit to a friend's house turns into a situation involving awareness, self-defense and how training can pay off in bad situations.

Tac Ret Marketing Strategies puzzle i Stock copy 190104 102444

MARKETING STRATEGIES FROM ONE OF THE INDUSTRY'S TOP THOUGHT LEADERS

Many manufacturers and firearms dealers admit they are terrible at marketing, with one of the main points of failure usually being the complexity.

MTM Case Gard Tactical Pistol Cases 190104 102443

Add Sales With MTM Case-Gard Tactical Handgun Cases

When customers come in to purchase a new pistol, ammo or other gear, don't forget to ask whether they need a durable case to transport everything securely.

Gerber Names Andrew Gritzbaugh General Manager

Gerber, a category leading global supplier of multi-tools, knives and gear, has appointed industry veteran Andrew Gritzbaugh as General Manager.

Sig Sauer P320 190104 102428

Chicago Police Department adds SIG SAUER P320 as an Authorized Duty Pistol

The City of Chicago Police Department has added the SIG SAUER P320 to the department’s official authorized duty pistol list.

12 Survivors product 190104 102425

12 Survivors to Attend Outdoor Retailer Summer Market

12 Survivors will participate at the Outdoor Retailer Summer Market this summer, showcasing its products to attendees from around the world.

SIG SAUER Promotes Hana Bilodeau to Director, Training and Special Events

SIG SAUER has promoted shooting and training expert Hana Bilodeau to the position of Director, Training and Special Events.

NSSF First Shots program Howard Leight donation 190104 102418

Howard Leight by Honeywell Supports NSSF’s First Shots Program

Howard Leight by Honeywell has agreed to be the official eye and hearing protection sponsor for the National Shooting Sports Foundation’s First Shots program.

Sightmark RAM Series horiz 190104 102412

Sightmark Introduces Revamped Ultra Shot Line With RAM Series

Sightmark has updated its Ultra Shot reflex sights with upgrades and a fresh, new design for three models designed for AR-platform firearms and shotguns.

Remington Outdoor Company Emerges From Chapter 11 Bankruptcy

Remington Outdoor Company has emerged from Chapter 11 after successfully implementing its plan of reorganization.

Criner Joins SIG SAUER in Top Management Position for Ammunition

Industry veteran Brad Criner has joined SIG SAUER as Senior Director, Brand Management and Business Development of ammunition.

Pulsar optic 190104 131540

Sellmark Agrees to Dealer Relationship With MidwayUSA

Sellmark announces a new dealer relationship with MidwayUSA, one of the most trusted names in industry retail, brick-and-mortar and online.

Sig Sauer TANGO6 riflescope 190104 102340

SIG SAUER TANGO6 Riflescope Selected for US Army Squad Designated Marksman Rifle

The US Army has announced its selection of SIG SAUER’s TANGO6 1-6×24 riflescope to be used for its Squad Designated Marksman Rifle.

Mossberglogo 190104 102336

Mossberg Terminates Relationship with Dick’s Sporting Goods

O.F. Mossberg & Sons will discontinue selling products to Dick’s Sporting Goods in response to their hiring of gun control lobbyists in April 2018.

PepperBall Hires Wilson Timothy as Director of International Sales

PepperBall, a division of United Tactical Systems, has hired Wilson Timothy as its Director of International Less Lethal Sales.

Springfield Armory 1 1 190104 102334

Springfield Armory Severs Ties With Dick's Sporting Goods

Springfield Armory will cease doing business with Dick's Sporting Goods and its outdoors subsidiary, Field & Stream Shops, over their gun control decisions.