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Plus, compliant text marketing; riflescope misconceptions.
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10.21.2026
The latest news and information for industry-leading professionals that cater to the modern tactical firearms consumer
How to Make Your Gun Store Stand Out
Stop being just another gun store by learning how to analyze your competition, sharpen your strengths, and create a shop customers remember.
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Text Marketing in the Shooting Sports Industry
It’s not impossible to use text-message marketing in the firearm space — it just has to be done right.
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Lies Your Customers Believe About Riflescopes
What customers get wrong about buying scopes, and what they really need to know.
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Primary Arms Optics promotes Jeff Scheider to VP of Sales
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OCC report confirms what firearm industry has known for years: Banks discriminated
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Beretta acquisition of Sturm, Ruger shares oversubscribed
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Silencer Central offers new shipping options, including ship to dealer
Silencer Central
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West Michigan men accused of stealing firearms from the gun store where they worked
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Falco DM04 Vertical Shoulder Holster
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