Thermal: Shorten the Learning Curve

Back to the E-Newsletter Archive Plus, saving on overhead; text marketing for the shooting sports.

05.06.2026

The latest news and information for industry-leading professionals that cater to the modern tactical firearms consumer

Save Your Retail Store Money by Cutting Overhead

Is high overhead cutting into your profits? Here’s how to trim the fat without getting too lean.

READ MORE

The Thermal Imaging Learning Curve

It’s a Brave New World of thermal, and the booming thermal market just keeps growing — but there’s a lot that shoppers and even retailers don’t fully understand about the technology.

READ MORE

Text Marketing in the Shooting Sports Industry

It’s not impossible to use text-message marketing in the firearm space — it just has to be done right.

READ MORE

YOU SHOULD READ

Blaser Group names CEO of U.S. Operations

SGB Media

Federal Judge lifts California ban on gun store handgun ads

Hanford Sentinel

Justice Department moves to roll back gun regulations as Senate confirms new ATF chief

NBC News

Proposed licensing for Michigan gun dealers draws debate at the state Capitol

WVPE

ATF announces historic firearms regulatory reform package emphasizing modernization

Wiley Rein

Suggest a story

YOU SHOULD STOCK

Federal Premium Punch 9mm Luger 115-Grain JHP Ammo

Tactical Retailer

[[trackingImage]]