Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?

In the latest shooting sports industry news, Sig Sauer has partnered with Flir for its night vision operator course and High Speed Gear announces its "Battle of the Belts" winners.

In the latest shooting sports industry news, GPO partners with Zanders, Savage adds Flat Dark Earth to the Axis II rifle and more.