Coming home from SHOT Show with all kinds of ideas and new motivations is exciting but may overwhelm you. Instead of telling you what to do, our show veteran offers five things you shouldn’t do — specifically the week after SHOT Show ends.
Decades of attendance at the SHOT Show have taught me a precise schedule is the key to focus, sanity, output and success. With a schedule, I’ll accomplish 90 percent of my goals — no one is perfect. Here’s a scheduling blueprint to keep you on track, save steps, maximize time and enhance productivity.
Taxes can be fun? Not exactly, but federal tax rules permit write-offs and deductions for a number of enjoyable activities, events and other expenditures. Here's what to know.
The guns we sell have triggers and so do the customers we sell them to. Trip the right triggers and sales will follow.
Getting the most out of your SHOT Show experience takes planning and a little strategy.
Is the time your employees spend yakking it up with customers promoting the good of the business, or simply being abused?
How do you make sure your discount program isn't costing you profit? And how do you take advantage of discounts from your suppliers?
Four basic types of shoppers come into your store. Here's how you sell to each one of them.
Each year the day before SHOT Show opens, NSSF hosts its premier educational event for firearms retailers and range owners: SHOT University. The forum holds something for all business owners in this sector of our industry.
Free social media marketing is dead. But here are five reasons your firearms business will benefit from social media advertising.