Mark Reasoner has joined AOB Outdoor Products & Accessories, a division of American Outdoor Brands Corporation, as Vice President of Sales for Hunting & Shooting Accessories.
Reasoner previously was Executive Vice President of Sales & Marketing for Drake Waterfowl, a manufacturer and distributor of high quality duck hunting gear, clothing and equipment. Prior to Drake Waterfowl, he was Senior Vice President and General Manager for Pure Fishing’s North American commercial business, a role in which he oversaw some of the industry’s premier fishing brands, including Shakespeare, Berkley, Abu Garcia, and Penn, among others.
“We’re excited to have Mark join our entrepreneurial team to help expand our hunting and shooting accessory brand portfolio,” said Brian Murphy, President of AOB Outdoor Products & Accessories. “His strong and longstanding relationships with retailers and distributors in the industry, combined with his experience representing a large variety of respected brands, will complement our focus on new product development and will further strengthen our brands with the consumer.”
In his new role, Reasoner will be responsible for overseeing sales for 10 brands in the company’s Hunting & Shooting Accessories portfolio, including: Caldwell, Tipton, Wheeler, Frankford Arsenal, BOG, Hooyman, Smith & Wesson and M&P Accessories, and Thompson/Center Accessories.
“It’s truly an honor to join the AOB team,” Reasoner said. “In addition to working with a group of dedicated outdoor enthusiasts, I will have the opportunity to help grow some of the most well-known and highly regarded brand names in the hunting and shooting industry. I’m eager to begin implementing new product activation strategies alongside our product and marketing teams to drive significant excitement and growth for our retail partners.”
Reasoner received his Master’s in Business Administration from Webster University.