Sig Sauer continues to gobble up firearms talent with it’s latest move to steal one of the industry’s leading executives from Mossberg.

Today Sig Sauer announced it has named Tom Taylor its VP of sales and marketing, pulling him away from the North Haven, Connecticut-based Mossberg where he was that company’s VP for sales and marketing. Sig Sauer has made aggressive moves in the industry of late, nabbing former AAC founder Kevin Brittingham to develop its line of silencers, and breaking out into the ammunition and optics market.

“Mossberg will miss Tom of course, but we’ll enjoy a seamless transition looking forward as John MacLellan moves from VP of sales to VP of sales and marketing,” said Mossberg’s director of public relations Linda Powell.

Sig Sauer said the head of its new optics division Andy York will continue to run that side of the business, while Taylor takes on silencers, firearms and ammunition.

“Tom’s industry experience will allow him to directly focus on expanding SIG’s commercial business,” SIG president Ron Cohen said.

Before joining Mossberg, Taylor spent time at The Freedom Group as Senior Vice President of Handgun Marketing and Product Development and was President and Executive Director of the Remington Outdoor Foundation, a non-profit organization formed to support the growth of hunting, shooting, outdoor sports and conservation projects. Taylor was also formerly the Vice President of Marketing for Smith & Wesson Corp.

Taylor also has experience outside the firearms industry, having served as the Vice President of Sales and Marketing for Coca-Cola Enterprises among many other roles at Coca-Cola over 21 years.

Tactical Retailer managing editor Hilary Dyer contributed to this report.